To promote dialogue and the potential of synergies in political and commercial initiatives amongst stakeholders with an interest in Mediterranean tourism. This will be achieved through the organisation of sub-fora mainly addressing themes relating to:
- Operations (including matters of interest to Hotels, Restaurants, Airlines, Cruise Ports, Airports etc),
- Political (including matters of interest to Mediterranean MEPs, Ministers, Mayors),
- Culture and Education, and
- Energy and the Environment from a Tourism and Hospitality perspective.
Accordingly the annual summit Forum will be held in Malta whereas at least two sub-fora will be held in different Mediterranean countries. Horizontal themes that will be addressed include: employment, migration, security, transport, industry standards, mobility, finance, innovation, marketing, communication, culinary, sport, niche tourism segments, gender equality, ethics, technology, and real estate.